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About MP&AMadigan Pratt & Associates, Inc. is dedicated to assisting hospitality and travel clients optimize their marketing programs for maximum profit. Established in 1989 by Madigan Pratt, our principals held senior management positions at several of the world's largest advertising and direct marketing organizations. They have extensive knowledge of both disciplines and supervisory experience in numerous cross-functional marketing programs - the essence of integrated 1to1 marketing and customer relationship management. They have a wide range of Fortune 500 marketing experience with companies including Procter & Gamble, Citibank, American Express, Pfizer, Hilton Hotels, Verizon (formerly Bell Atlantic), AT&T, Johnson & Johnson, Xerox, M&M/Mars and Colgate Palmolive. The firm provides integrated 1to1 marketing and CRM consulting services to an extensive list of upscale domestic and international hospitality clients and destinations. This work has led to an unparalleled level of expertise in marketing to affluent consumers. While our work has won several prestigious awards, our greatest satisfaction comes from attracting and retaining profitable customers for our clients. Our ApproachExperience has taught us effective marketing programs must run smoothly with each component integrated and in balance. Your customer and prospect database is your foundation and all the marketing tools at your disposal work together to help you communicate with and manage customer lifecycles. 
In addition to focusing on immediate sales, we can help you build long-term relationships with your customers that will result in greater loyalty, reduce acquisition costs and result in higher profitability. Relationships + Loyalty = Revenue + Profit Madigan Pratt & Associates is available for limited engagements to help you get one aspect of your marketing up to speed, or to oversee entire CRM initiatives. We also do marketing and database audits to help you identify your strengths and weaknesses and we can provide guidance on how to move forward. See our Services page for more details on some of the marketing support services we can provide for you. MP&A NEWSOur news section provides highlights of some of our recent initiatives and accomplishments and related links. We also invite you to read:
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