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Madigan Pratt Authors Chapter in New Marketing Book

They Say They Want a Revolution: What Marketers Need to Know As Consumers Take Control compiled by Paul Matthaeus is an "anthology that is truly a survival guide to marketing professionals in the new millenium." The book, available on Amazon, is a compilation of chapters from visionary marketing professionals including Madigan Pratt of Madigan Pratt & Associates, Michael Snyder of Comcast Cable, Lakish Hatalkar of Procter & Gamble, Dennis Madsen of REI, and others. The book addresses major shifts taking place in the marketplace and how marketers need to shift their thinking accordingly to develop effective strategies for selling to savvy, demanding, in-control consumers. While marketing principles have changed little, successful marketing practices have changed enormously.

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